Someone super indulged him and told him he could be whatever he wanted to be! And yet didn't give him any kind of support or guidance about how to do that or what to choose, so he decided he wanted to be Tony Stark. Except he's really terrible at the Douchey Asshole thing, has to work too hard at it, and no one ever buys it.

He's like a self-esteem program gone horribly wrong.